Gulu, Uganda | Airtel Money Uganda and Britam have unveiled a new partnership aimed at expanding access to affordable insurance through mobile money.
This is expected to strengthen financial inclusion by enabling millions of Ugandans to access financial protection from their mobile phones.
The partnership, launched in Kampala, seeks to simplify access to insurance products by leveraging Airtel Money’s extensive mobile financial services platform together with Britam’s insurance expertise.
Speaking at the launch, Airtel Mobile Commerce Uganda Managing Director Japhet Alitho said the collaboration represents more than the introduction of a new financial product.
“At Airtel Money and Britam, we are not simply launching another product. We are investing in the confidence, resilience, and aspirations of millions of Ugandans,” Alitho said.
Alitho added: “This is built on shared values of trust, innovation, and a commitment to enabling progress and this is only the beginning.”
The initiative is expected to make insurance more accessible by removing traditional barriers such as complicated registration processes, physical paperwork and high entry costs that have historically limited insurance uptake, particularly among low-income earners and people in rural communities.
Through the partnership, customers will be able to access insurance solutions using Airtel Money, bringing financial protection closer to individuals, families and small businesses that increasingly rely on digital financial services.
The companies say the collaboration is designed to provide simple and affordable insurance options that help Ugandans better manage unexpected financial shocks, including illness, accidents and other unforeseen events that can threaten household incomes.
Industry observers have long identified low insurance penetration as one of Uganda’s major financial inclusion challenges despite the rapid growth of mobile money services.
In addition, the digital partnerships between telecommunications companies and insurers are increasingly being viewed as a practical way to bridge that gap by embedding insurance into everyday financial transactions.
The Airtel Money–Britam collaboration aligns with Uganda’s broader financial inclusion agenda, which seeks to increase access to formal financial services while promoting resilience among households and small businesses.
Officials from both companies said the partnership reflects a shared commitment to innovation and customer-centred financial solutions, with plans to continue expanding digital insurance offerings as demand for mobile-based financial services grows.
As mobile money becomes an increasingly central part of daily life in Uganda, the partnership signals a growing convergence between telecommunications and insurance sectors, opening new opportunities for millions of people to protect their livelihoods through accessible digital financial services.
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