Amsterdam | The Huawei Cloud Media & Entertainment Summit took place in Amsterdam Thursday, bringing together industry leaders from all over the world.
Jacqueline Shi, President of Huawei Cloud Global Marketing and Sales Service, gave the opening speech. She highlighted the transformative impact of AI on the media industry in redefining the entire content chain — from creation and distribution, to consumption.
To support this transformation, Huawei Cloud offers a full-stack solution based on powerful cloud compute, global cloud infrastructure KooVerse, and cutting-edge AI.
In particular, MetaStudio is a digital content production pipeline that complements media networks in enhancing efficiency, intelligence, and security of partner operations.
Ms. Shi also reaffirmed Huawei Cloud’s commitment to driving innovation and sharing its insightful expertise and industry-leading practices with media organisations worldwide. Together with its global customers, Huawei Cloud will open a new chapter for the M&E industry.
Jamy Lyu, President of Huawei Cloud Media Services, followed with a keynote titled “Building AI-Native Media Infrastructure for a Smarter Media Industry”. Its highlight was the launch of the brand-new Huawei Cloud E³ Media Services for new efficiency, new experience, and new evolution.
Huawei Cloud media services will help the M&E industry achieve this hattrick by boosting content production efficiency, redefining content distribution for a premium experience, and evolving for powerful monetization to tap into the potential of the second growth curve.
Mr. Lyu observed that increasingly mature AI is reshaping the M&E industry, where cloud and AI are revolutionising content production. He then elaborated on how MetaStudio stays at the forefront of such revolution.
AI virtual human creation, AI video translation (with original voices retained), and AIGC-based video rerendering help users generate content faster and better.
For example, virtual humans created on MetaStudio slash the short video production cycle from days to minutes. Able to speak more than 20 languages with a lip sync accuracy of 98%, MetaStudio virtual humans have spanned many sectors.
AIGC-based video rerendering cuts the time needed for animation production from months to weeks. Customers need only to submit 30 photos of a specific art style for training, and AI will enable them to quickly release and monetize from the animated works.
With AI video translation, multilingual dubbing that used to take months can now be completed in days. Characters in the translated video not only retain the timbres, emotions, and tones in the source video.
To provide a new experience and enable more real-time interaction in a livestream, Huawei Cloud Low Latency Live (LLL) collaborates with the in-house Real-time Transport Protocol (RTP) to limit latency to within 500 ms and reduce frame freezes by 10%.
Huawei Cloud media services use extensive industry expertise to enable monetisation for customers such as Qingdao Broadcasting System (QBS).
QBS’s partnership with Huawei Cloud enables it to efficiently produce virtual avatar videos and grow its business to new heights.
Published for PRNewswire on behalf of Huawei.
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