“I am happy that some young people are reaping big from their talents. I was told King Saha made UGX 700M from a single show and Ray G made UGX 800M,” says Robinah Nabbanja

Prime Minister Robinah Nabbanja has expressed happiness over what she described as the growing ability of Ugandan entertainers to earn significant income from their creative talents.

She said the success of musicians shows that the entertainment industry can provide opportunities for young people who invest in their abilities.

Speaking about the progress of Uganda’s creative sector, Nabbanja said she was encouraged to see artists turning their talents into businesses capable of generating substantial earnings. She noted that some musicians are now making millions of shillings from performances and concerts.

The Prime Minister said she had received information that singer King Saha earned UGX 700 million from a single show, while fellow musician Ray G reportedly made UGX 800 million from one of his music concerts.

“I am happy that some young people are reaping big from their talents. I was told that yesterday, King Saha made UGX 700M from a single show, and the other day, Ray G made UGX 800M from his music concert,” Nabbanja said.

She said such achievements demonstrate that young Ugandans can create successful careers when they identify and develop their talents. According to her, the creative industry has the potential to become an important source of employment and wealth creation.

Nabbanja encouraged more young people to take their talents seriously, saying creativity, discipline and hard work can open doors for individuals in different fields. She noted that success in entertainment requires commitment and dedication.

The Prime Minister’s remarks come at a time when Uganda’s music industry continues to expand, with artists attracting large audiences both locally and internationally. Concerts, brand partnerships and digital platforms have increasingly become sources of income for entertainers.

Over the years, Ugandan musicians have moved beyond relying only on music sales and have embraced live performances, endorsements and business ventures as ways of increasing their earnings.

Nabbanja said the reported earnings of artists such as King Saha and Ray G should inspire young people who believe their talents cannot provide meaningful opportunities.

She explained that Uganda has many talented young people who only need support, guidance and a favourable environment to transform their abilities into successful careers.

The Prime Minister also highlighted the importance of respecting and promoting the creative sector, saying artists contribute to the country’s economy by creating jobs and entertaining millions of people.

Uganda’s entertainment industry has grown steadily, with musicians attracting thousands of fans during major concerts and events. Successful shows have become platforms where artists interact with supporters while generating revenue.

The comments by Nabbanja have sparked discussions among Ugandans about the financial potential of the music industry and whether more young people should consider creative careers.

Many entertainers have previously called for greater investment in Uganda’s creative sector, arguing that the industry can contribute significantly to national development if properly supported.

The reported earnings mentioned by the Prime Minister also highlight the changing nature of Uganda’s entertainment business, where top artists can now generate large incomes from well-organised events.

However, success in the industry often requires years of building a fan base, producing quality work and maintaining a strong connection with audiences.

Nabbanja’s message focused on encouraging young Ugandans to explore their abilities and recognise that talent, when combined with effort and professionalism, can become a source of livelihood.

She said the achievements of successful musicians should motivate others to believe in their dreams and work towards turning their talents into valuable ventures.

The Prime Minister’s remarks add to ongoing conversations about youth empowerment, job creation and the role of the creative economy in Uganda’s future.

As Uganda’s entertainment industry continues growing, more artists are expected to seek opportunities beyond traditional music careers and build sustainable businesses from their talents.