Laroma

Lango radio owners get new executives

(Last Updated On: 12 December 2023)

Lira | On December 12, 2023, Lango Radio Owners and Managers Association (LAROMA), an umbrella body that brings together all the 17 radio stations in the sub-region elected new executives. 

The new executives were elected during the association’s Annual General Meeting (AGM) held at Pacific Grand Hotel, Lira City. 

 Among key issues, the AGM discussed the association’s strategic plan for the next three years.

It also looked deeply into the challenges being faced by the broadcast industry in Lango. 

Due to the increasing cost of operations faced by member radio stations, the association also revised their advertising rates.

Spot messages to run at shs10,000 per spot for local advertisers, and corporate/institutional announcements at shs20,000 per reading.

Personal announcement and notices at shs10,000. Meanwhile, the death announcement will be aired at shs5,000 per reading.

Also read: SP Abel Ruganza is the new DPC, Lira City

Those elected include Charles Odongo, co-director of Unity FM as Chairperson, Donny Apio as Vice Chairperson. Bonny Otim Ogwal was elected Secretary General. 

Others are Lazarus Okello as Administrative Treasurer, Kenneth Okello as Secretary for Publicity, and Fr. Lawrence Sunday Ogwang as Advisor.

The Chairperson, in his remarks, asked the member radio stations to ensure that they enforce professionalism in their work as communication is a public good.

More than 80 per cent of people in Lango, he says rely on information from radio stations and that the stations should always try their best to deliver credible and accurate information.

By doing the above, he says the radios will help the public to avert the looming challenge of misinformation and disinformation fabricated by some unscrupulous individuals, especially in the new media.

He also asked the government to reduce taxes on imported radio equipment for rural broadcasters, further asking the government to revise the annual licensing fees charged by the regulator, the Uganda Communications Commission.

Lango radio
Some of the LAROMA Executives with different radio staff. Photo by LAROMA Secretariat.

Ken Okello, the association’s secretary for publicity says the association has made significant strides in fighting the challenges faced by the industry including but not limited to irregular power outages, and capacity building for member staff, among others. 

Okello asked for continued cohesion among member radio stations in a bid to strive for the fast growth of the media industry in Lango sub-region. 

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