Linda Capwell, Upfield Innovations Marketing Manager, East and Southern Africa
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Last Updated on: 28th July 2021, 12:28 pm
Nairobi, Kenya—28 July 2021: Upfield is the largest plant-based consumer products company in the world and manufacturer of Blue Band. It has introduced yet another innovation in the Kenyan market in the form of Altis Extra Virgin Olive Oil.
Altis Extra Virgin Olive Oil is 100% natural olive oil made from olives by cold extraction which ensures the oil offers extensive nutritional benefits. It has low acidity, maintains natural aroma of fresh olives, green herbs and apple, combined harmoniously for a robust but well-balanced profile and flavor and has an extremely low smoking point of 200° Celsius.
Altis extra virgin olive oil is ideal for sauces, marinates and salad dressing and is a good source of energy and monounsaturated “good” fats, it is a rich source of antioxidants and helps absorb fat-soluble vitamins (Α, D, E) from food. It also contributes to a lower risk of cardiovascular diseases and supports proper development.
Altis Extra virgin Olive Oil, which is produced in Greece and launched by Upfield in several other countries, has previously won the iTQi Superior Taste Award in Europe and the Kotinos Quality Award by the Olive Oil Scientific Society, Filaios, in Greece. The launch adds to the innovations introduced in Kenya by Upfield after the recent launches of Blue Band Peanut butter, Mayonnaise, and Instant Porridge into the country.
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As part of the launch of Altis® in Kenya, Upfield hosted an exclusive event in Nairobi for top food, lifestyle personalities and media to showcase different product application on various meals. There will also be several sampling opportunities in partnership with Key retail outlets in the coming weeks.
“We are delighted to bring a new addition to our portfolio. Altis is a high-quality extra virgin olive oil with a rich, superior and authentic taste of Greece to the last drops. We use the traditional way of collecting, with almost no machinery to ensure the best of the olives are extracted for bottling,” said Peter Muchiri, Managing Director, East and Southern Africa for Upfield.
“To get the best possible quality for our customers, we work with over 3,000 seasoned farmers who follow a traditional ritual carried on through generations. They plough the land, they prune branches artfully, they pick olives mainly by hand and quickly bring the olives to be carefully taken through the cold extraction process,” he added.
According to Euromonitor international, Kenya has experienced a steady growth in olive oil market with forecast value growth estimated to reach over Kshs.25billion (€200M) by 2023. Health and wellness concerns drive the trend.
Altis Extra Virgin Olive Oil is available in Kenya in 500ml, 750ml and 1000ml bottles in major retail outlets.
About Upfield
At Upfield, we make people healthier and happier with great tasting, plant-based nutrition products that are better for the planet. As a global plant-based company, Upfield is the #1 producer of plant-based spreads & cheeses with more than 100 brands, including iconic brands Flora, Rama, Blue Band, Proactiv, Becel, I Can’t Believe It’s Not Butter, Country Crock and Violife.
With headquarters in Amsterdam, Upfield sell products in over 95 countries and has 15 manufacturing sites throughout the world. The company employs over 4200 associates.
Since 1871, they have been the authority in the spreads category, which gives them unmatched experience, know-how and inspiration. They focus on leading in this new era, focused on delivering healthier products that taste great and have superior quality and help them deliver on their mission to create “Better Plant-based Future.” More at www.Upfield.com.
Published for African Elite Group on behalf of Upfield
